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Email Marketing: Marketing Automation 101

Marketing Automation a major tool for one of the key components in your sales cycle, “Follow Up.” This is a big missing in most businesses and thus they leave a ton of money on the table.  People by when they are ready to buy, not when we are ready to sell them. So Marketing Automation keeps you in front of them until they are ready in a very authentic way. Keeping emails personal and with a targeted message helps to accomplish they authenticity needed.

What you will learn:

  • History of email marketing
  • Cann-Spam Act of 2003
  • Marketing Automation vs. Email Marketing
  • Why use Marketing Automation
  • Best Email Practices
  • The Foundation: Marketing Campaigns/Funnels

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