3 Reasons You Need a Personal Brand as a Network Marketer
3 Reasons You Need a Personal Brand as a Network Marketer
If you want to use attraction marketing strategies in your network marketing business, there is one very important concept you have to comprehend…
You are not the products you sell and your identity is not in your network marketing company. You are your own brand.
This concept is a little controversial in the network marketing industry. Your upline and many seasoned MLM professionals may even consider this concept sacrilege. But, understanding and implementing this concept can single-handedly transform your mindset and your business.
If you’re tired of chasing friends and family, posting on social media 5 to 7 times a day without results and personally messaging acquaintances you haven’t talked to in 10+ years, read on my friend.
I’m going to share 3 big reasons why you need a personal brand as a network marketer.
REASON #1… FOR CONTROL & OWNERSHIP.
Network marketing has many amazing benefits to the business model. For example, there is very little risk involved; your startup and overhead costs are relatively low. You are probably not required to manage inventory or shipping. You don’t have to worry about product manufacturing, accounting, or any of the other duties a traditional business would require.
However, those benefits also have a downside… you really have zero control or ownership.
All you have is an independent distributor agreement that the company can modify or dissolve at any time for any reason.
By choosing to build a brand exclusively around Corporate’s, (which most reps do), you are putting 100% of your business in their hands.
I don’t know about you, but I’m a control freak.
I prefer to build a business that allows me to have control and ownership while still enjoying the benefits of the network marketing model.
How exactly do you do that?
As Mike Dillard puts it in his book, Magnetic Sponsoring…
“You turn yourself into a business. You build ‘You, Inc.’
‘I’ as a person, and the services I can bring to others as an individual, became my business.
My knowledge, leadership, and expertise in marketing became my product.
The people who followed and consumed my work became my distribution channel.
The network marketing company I chose to promote to the people in my distribution channel became a single offer in the overall business model of [You, Inc.].”
REASON #2… TO BUILD A LASTING BUSINESS.
Your personal brand is bigger than any one product or affiliate company.
Most network marketers approach their MLM business with the mentality of selling a product or a service instead of building a long-lasting personal brand.
9 times out of 10, the products or service your company sells will become outdated or obsolete.
It’s actually very rare to find a single product that has lasted the last 50 to 100 years. As technology advances and the world constantly evolves, there will be more innovative solutions to solve the problems of your ideal customer.
On the flip side though, there are many brands that have lasted those same 50 or 100 years.
Think of brands like Coca-Cola and Apple, for example. Coca-Cola’s formula has changed over time, however, their brand stands the test of time.
Same with Apple.
The original iPhone is now useless due to advancements in technology; however, they have built a loyal following of raving fans. No matter what product they produce, their tribe will stand in line for hours to get their hands on the newest gadget.
As an entrepreneur, you too should focus on building and marketing YOUR brand rather than just a single product or opportunity. Give so much value with your leadership, knowledge, and expertise to create raving fans who are willing to follow YOU in whatever venture you pursue.
REASON #3… TO STAND OUT.
Inside of your own MLM company, there are thousands of people selling the same product and opportunity as you.
If you brand yourself as the company rep/ coach/ stylist/ distributor, etc., you are setting yourself up to compete against other sponsors inside of your company and other companies providing a similar product or service.
What if I told you that you can eliminate the competition altogether and stand out from the crowd by simply creating a personal brand that gives a ton of value?
That’s right… eliminate the competition.
Well, you’re no longer selling one product or one opportunity. You’re now selling your value, expertise, and leadership, which no one else has or can take away from you.
There’s no one else in the entire world with the same experiences you’ve endured, failures you’ve overcome, and victories you’ve achieved. You have a unique perspective on the world that only you can deliver.
And guess what?
There are people out there right now who are searching for someone who has been in their shoes. They’re looking for someone who GETS what they’re going through and can support them.
As your personal brand gives value, it builds trust with your prospects and followers and attracts people to you. When those people are ready to find a product or service to help them overcome their issues, they will remember you and want to work with you.
People buy from people they know, like and trust. The best way to build that reputation is to create a personal brand.
HOW EXACTLY DO YOU BUILD A PERSONAL BRAND?
Step 1. You need a personal website with a blogging feature.
Your website will be your home base. Everything you share on social platforms should link back to your personal site with the objective to get readers onto your email list. If you don’t have a website or blog, check out our AMP website & marketing membership platform. You’ll not only get our tools but also “ninja” marketing strategies and a community of support to help you build a successful brand online.
If you just said to yourself “…but my company gives me a website…”, read this post!
Step 2. Create a weekly content plan
Building a business requires visibility and strategy. That means you need a clear-cut plan you can execute week after week to generate traffic to your website, capture leads and generate sales in your business.
Luckily, we put together a reusable worksheet to guide you through the content planning process. You can download the weekly content planner by clicking the button link below.
Step 3. Execute with consistency and patience
Building a personal brand is a long-game strategy. It requires consistency over time to build a solid brand with raving fans. So if you are going to “try it out” for a month or two, you might as well not even start.
However, if you’re ready to take your business to the next level and have clients raising their hand to work with you because of the value you’re sharing to the world, be prepared to execute your weekly content planner consistently each week.
So, let’s recap the 3 reasons you need a personal brand as a network marketer, shall we?
- You need a personal brand for control and ownership.
- You need a personal brand to build a lasting business.
- You need a personal brand to stand out and eliminate the competition.
YOUR TURN: What are your thoughts and feedback? Share your favorite nugget of wisdom that you got out of this post in the comments below.